OUR STORY

Rita Nicola Semijoias is the result of the passion that its founder Rita Nicola has for beauty items, especially in the jewelry and adornments sector. With more than 20 years of experience, Rita decided to found and establish her brand in Europe, bringing even more beauty to people from different cultures who live on the continent. Its mission is to provide items of the highest quality and undeniable beauty at an affordable price.

Semi-jewelry is part of an emerging concept in Europe, although it emerged during the industrial revolution. They fall into an intermediate category between luxury jewelry (made of precious metals such as gold, for example) and costume jewelry (pieces of metal or plastic painted in golden tones). This category stands out for its beauty and quality, as although it is made of metal, it is plated in gold or silver. Our semi-jewelry, however, is made of quality metal, with a protective layer of varnish and finally plated in 18k gold. Designed and produced in Brazil, these beautiful and durable pieces are relevant at all times, whether for casual wear or gala parties.

 

Discover your beauty with Rita Nicola